Design Challenge

• Develop corporate identity and promo materials to promote a new truck bed accessory at a Las Vegas trade show
• Two week lead time. To include: design, coordination, production, and delivery

Design Solution

• Established a base corporate image
• Used black and white to give the impression of a serious
  "means business" brand and product
• Implemented distressed text on promo pieces to give a
  tough "tested by the elements" feel
• Utilized a collage of in-use shots to communicate the
  product's versatility
• Coordinated with printers and hand delivered finished
  product to client